All of Accor Live Limitless’ Hotel Brands Explained

Fifty-plus brands. You read that right; it’s not a typo. The French Accor Live Limitless does, in fact, own and maintain that many unique chains of hotel and short-term rental properties.

So, in the spirit of our Marriott Bonvoy and Hilton Honors brand guides, we want to give Canadians the full Accor tour. For most of us mere peasants, “Accor” elicits the memory of hyper-exclusive luxury resorts like the Fairmont Chateau Lake Louise, which price accordingly. 

This changed during the summer when American Express Membership Rewards started transferring to Accor Live Limitless, which means that understanding the portfolio could now be more important to your travel plans, especially overseas where Accor’s footprint is better. You might even consider getting Accor Gold status to make your next stay that much better.

Let’s get into all of Accor’s brands and what you can expect with each of them.

Accor Luxury Brands

Luxury brands are what Canadians associate with Accor most, though it was obtained via merger and acquisition, with Accor purchasing the Fairmont and associated iconic brands back in 2016. 

As part of the elevated offerings here, consider getting the Canadian American Express Platinum Card, which should be offering complimentary Gold status in late 2026. It’s a great way to transfer points in, too.

Banyan Tree

Banyan Tree is a Singapore-based resort group that Accor took a stake in back in 2016, and its whole family is bookable through ALL. 

Banyan Tree itself is the luxury tier offering pool villas, spas and serenity across roughly 30 resorts, mostly in Asia.

The brand’s whole reason for being is the private-villa honeymoon resort – think your beachside or overwater villa that looks amazing as a honeymoon picture. There are locations on pretty much every high-end Asian beach you can imagine, including, of course, the Maldives.

Participating Banyan Tree resorts earn the full 25 points per €10, but Krabi, Samui, Macau and the Seoul club sit outside Accor Live Limitless and earn zero, so check the hotel page before you book the honeymoon.

Emblems Collection

Emblems is Accor’s newest luxury “soft” brand, built for independent five-star hotels that want to piggyback off Accor’s IT booking infrastructure and loyal customer base. 

Announced in 2021, it went quiet for four years before the first property, Lucknam Park in the English Cotswolds, opened in November 2025. The one Canadians will notice is Rimrock Banff, gutted over the winter and reopened in July 2026 as the brand’s first hotel in North America. Accor wants 60 of these by 2032.

The closest equivalent for this brand is Marriott’s Luxury Collection. Emblems earns the full 25 points per €10.

Faena

Faena is theatre as hotel. It boasts hotels in a variety of “creative” hubs like New York City, Miami, and Buenos Aires, and the point of the brand is that each hotel offers the usual high-end amenities, but also in-house live entertainment.

This isn’t dinner theatre, either; these are expensive productions designed to make a splash in the artistic community. Faena exists at least in part to give Accor an art-house luxury flex and to offer clientele in the creative as well as monetary elite a place to stay in the style to which they are accustomed.

Faena earns the full 25 points per €10 in Miami Beach and New York; the Buenos Aires original does not participate in ALL and earns nothing.

Fairmont

Fairmont is a global brand with deep Canadian roots that run back to the railway hotels of Canada’s colonial frontier times. Properties have borne the Fairmont brand since Canada Pacific bought the naming rights back in 2016, so the lineage of a time when the country was connected more by rail than by plane or highway is at the forefront of the brand.

This does mean most Fairmont products in Canada are “old money” in aesthetics: expect late Victorian or Edwardian exteriors and designs, plus luxury interiors meant to elicit the feeling of the 19th century. Globally, Fairmont is known for this traditionalist vision of luxury, but it also has a large portfolio of resorts, such as the Jasper Park Lodge here in Alberta, which the Frugal Flyer staff rave about.

Fairmont also has the distinction of being the only hotel brand explicitly mentioned by name in a Michael Bay movie, 1996’s The Rock.

Fairmont earns the full rate of 25 Reward points per €10 spent 

MGallery Collection

MGallery is Accor’s boutique collection, consisting of 120 hotels with individualized decor and livery, each with a story attached. The category exists so that a distinctive independent hotel can join Accor without having its appeal be ground into one of the other brands. 

Canada’s only entry is Hotel Belmont Vancouver on Granville Street. If this brand is anything like Marriott’s Autograph Collection or Hilton’s Small Luxury Hotels brands, expect to find excellent establishments with their own quirks and charms and minimal soulless “corporate” feel.

Accor also offers an exclusive “The Purist Retreat & Spa” at its MGallery hotel in Normandy, so uniqueness is a big part of the brand’s identity.

MGallery earns the full 25 points per €10 (the MGallery Living apartments long-term rental sub-brand option earns 10).

onefinestay

onefinestay is Accor’s luxury home-rental arm, consisting of thousands of properties around the world. Unfortunately, it earns only 1 Reward point per euro, against 25 Accor Live Limitless points per €10 at a Fairmont property.

This honestly feels more like slapping the Accor branding on top of short-term rentals that are cross-listed on bigger platforms like Airbnb or Vrbo. Perhaps there are exclusive properties, but it doesn’t seem likely.

Orient Express

Orient Express is a luxury travel “universe” Accor is building with fellow French luxury giant LVMH. The brand is meant to evoke Agatha Christie’s famous mystery book and is about having an ecosystem of ultra-luxury experiences.

As one of the newer additions to Accor’s portfolio, it boasts a new hotel in Rome, a palazzo on the canals in Venice, as well as the La Dolce Vita train through Italy.

In case you were short on TikTok flexes after this, there’s also the Corinthian, billed as the world’s largest sailing yacht, which started Mediterranean voyages in June 2026.

Hotels earn Accor points at the full rate of 25 per €10. If you are reading this, you are probably out of the tax bracket required to be the audience of the yacht and/or train.

Raffles

Raffles is another “legacy” brand whose identity is tied to its historical cachet. 

This brand started as the Raffles Hotel in Singapore in 1887, which famously invented the delightful Singapore Sling cocktail (a drink that has the added distinction of being almost totally different depending on who’s mixing it).

Today, the chain consists of roughly two dozen landmark hotels, with its heaviest presence being in Asia and the Middle East, with recent showpieces in London and Boston. Much like the St. Regis, butler service is complimentary and standard. There are no Raffles properties in Canada.

Raffles earns the full 25 points per €10, which on a Raffles room rate is a lot of points.

Sofitel and Sofitel Legend

Sofitel is Accor’s homegrown French luxury flag, with over 120 hotels in about 40 countries. Where Fairmont trades on local heritage, Sofitel trades on the specifically Gallic luxury of the Belle Époque. Its beds, breakfast, and “bonjour” at the door are universal and meant to elicit a specifically French vision of pampering. Canada has only one, the Sofitel Montreal Golden Mile. 

On the other hand, Sofitel Legend is the sub-brand for six grand old palaces, including the Metropole in Hanoi and the Old Cataract in Aswan. 

If a Sofitel has “Legend” in the name, expect the heritage and the price to match. Sofitel and Sofitel Legend both earn the full 25 points per €10.

Accor Lifestyle Brands (Ennismore)

This is the tier that trips people up. In 2021, Accor merged its lifestyle brands into a joint venture with Ennismore, which now runs a growing pile of “founder-built” brands that only partly live inside Accor Live Limitless. Some earn points normally, some earn nothing, and the ones that earn nothing have been banished to the bottom of this article.

As if that wasn’t confusing enough, some brands, such as The Hoxton, have a dystopian paid monthly subscription called the Dis-loyalty program that offers cash discounts. That’s a separate article, but frankly it’s weird branding when Accor went out of its way to re-launch Live Limitless.

21c Museum Hotels

21c is a US-only oddity: a boutique hotel bolted onto a free contemporary art museum, founded in Louisville in 2006 by two art collectors who wanted their collection seen. Each hotel has the same gimmick of a boutique on top of an art gallery, with eight locations in the Lower 48, including one in the metropolitan hub of Bentonville, Arkansas.

21c earns the full 25 points per €10.

25hours Hotels

25hours is the quirky German brand, born in Hamburg, with hotels across Europe plus Dubai and Jakarta. Every hotel is designed differently around its city and is designed to feel like a cross between a WeWork co-working open space plus a premium apartment. This is meant to be a more affordable, but still elevated, experience for professionals on the go.

25hours earns the full 25 points per €10.

Delano

The original Delano Miami Beach, famous for its Art Deco style and prominence in the hit 1980s television show Miami Vice, closed in 2020 during the pandemic and finally reopened in May 2026 after a six-year renovation. 

This was one of the OG “lifestyle” hotels for people who wanted to be seen in their swimsuits next to the hottest beaches in Miami, and nothing has happened to undo that brand image of all Delano properties.

There are also Delanos in the same Art Deco style in Paris and Dubai. The name is very much meant to evoke the high-end party feel of, well, Miami.

Delano earns the full 25 points per €10.

Hyde

Hyde grew out of a Sunset Strip nightclub in 2005 and still leans that way: London, Dubai, Ibiza, Miami, and a brand identity where the bar matters more than the bed. The entire point of this brand is that it’s about going somewhere with a party and lots of cocktails.

Hyde earns the full 25 points per €10, except at Hyde Midtown Miami and Hyde Beach House Hollywood, which are excluded from Accor Live Limitless and earn nothing – so know that before dropping north of $500 USD a night there.

Mama Shelter

Mama Shelter was founded in Paris in 2008 by the Trigano family (of Club Med fame) with Philippe Starck interiors, and it is the closest thing this tier has to a “bargain”: about 20 hotels with graffiti ceilings, big restaurants and small rooms. The idea is a cheap, cheeky hotel that makes its money in the bar and the urban, subversive vibe.

Mama Shelter earns half rate, 12.5 points per €10, the same as ibis.

Mondrian

Mondrian is this tier’s design-hotel arm, born on Sunset Boulevard in 1996 and now has about a dozen properties in places like West Hollywood, Singapore, Doha and Seoul. It exists to be the hotel at the centre of a city’s art and nightlife scene, with prices to match.

Mondrian earns the full 25 points per €10 (Mondrian Living earns 10), except Mondrian South Beach, which does not participate in ALL and earns nothing.

Morgans Originals

Morgans Originals is Ennismore’s collection brand for one-off boutique icons, the name a nod to the Morgans Hotel Group that Ian Schrager and Steve Rubell founded in 1984. The Morgan Hotel itself was (in)famously a nightlife hotspot of New York City.

Today, the brand exists to give hotels with that nighttime entertainment history a home without forcing them into a template. Currently, there are the boutiques Sanderson and St Martins Lane in London, with locales in Paros and Mumbai under development.

Morgans Originals earns the full 25 points per €10.

Rixos

Rixos is Accor’s all-inclusive brand, born in Turkey back in 2000 and now spread across the UAE, Egypt and Croatia, closer in spirit to Club Med than Sandals. The brand features many restaurants, nightly live entertainment, and kids’ clubs. This is probably more akin to what Canadians would use Mexican or Cuban all-inclusives for, but with that European twist for EU tourists.

Speaking of Mexico, the land of the Aztecs is next on Accor’s expansion list, with resorts in Puerto Vallarta, Cozumel and Cancun being rebranded, so this brand is about to matter to Canadian sun-seekers.

Rixos earns the full 25 points per €10, not bad for an all-inclusive.

SLS

SLS is loud luxury, launched in Beverly Hills in 2008: mirrored hallways, theatrical lobbies and rooftop pools in Miami, Dubai and on the Mexican Caribbean. The room is not the point; the scene is – think “Instagram Stories: The Hotel” type of feeling.

SLS earns the full 25 points per €10 everywhere… except SLS’s flagship and inaugural Beverly Hills location, which does not participate in Accor Live Limitless and earns nothing.

SO/

Born as Sofitel SO in 2011 and now just SO/, this is the fashion-house collaboration brand: each hotel gets a designer, from Christian Lacroix to Karl Lagerfeld (whose hotel in Singapore is now closed), whose design sense of couture ends up on the uniforms and the lobby.

This brand exists to be Sofitel’s younger, louder sibling, with around 10 hotels, including Paris, Bangkok and Vienna. The / slash is just high fashion. Those of us who aren’t into fashion simply wouldn’t get it.

Accor Premium Brands

Premium is Accor’s word for upper-upscale, where the hotels are nice but nobody is going to write a novel about them. Most of these earn the full 25 points per €10, with the Australian leisure brands being the exception.

Angsana

Angsana is Banyan Tree’s younger, livelier and cheaper sibling, launched in 2000 for people who wanted the Banyan Tree beach without the Banyan Tree bill. It’s mostly resorts in Asia, with an outpost in Corfu and, of all places, an adults-only all-inclusive on Cayo Santa Maria in Cuba. Canadians might want to check that one out.

Angsana earns the full 25 points per €10 – though you shouldn’t rely on this at the Cuban hotel, which is almost certainly majority-owned by the Cuban state, and thus probably not eligible for status benefits.

Art Series

The Art Series consists of seven Australian hotels, each named after and themed around one contemporary Australian artist, with that artist’s work on the walls and a library of it in the lobby. It exists because a Melbourne developer thought hotels should have a point of view, and Accor inherited it when it bought the Mantra Group in 2018.

Art Series earns 10 points per €10, the same reduced rate as the Mantra and Peppers brands.

Garrya

Garrya is Banyan Tree Group’s minimalist wellness brand, launched in 2021. It’s made up of quiet resorts, clean lines, and programming built around sleep and stillness rather than the swim-up bar. There are only eight properties, all of them in Asia.

Garrya earns the full 25 points per €10.

Grand Mercure

Grand Mercure is the upscale Mercure, around 80 hotels weighted toward Australia, Asia and Brazil, with a mandate to fold local culture into an otherwise international product. It exists so owners who have outgrown a Mercure have somewhere to go without pretending to be a Sofitel. In some countries, it also shares space with condominiums in the same building.

Grand Mercure earns the full 25 points per €10.

Mantis

Mantis is a conservation-minded collection of eco-lodges and boutique hotels, founded in South Africa by the family behind the Shamwari game reserve, and mostly within reach of safari country.

Accor took a half share in 2018 in order to own a smaller brand dedicated to remote resorts catered to more exploratory travellers. Its properties span exotic locales like the Kalahari Desert and Hawar Islands in Bahrain, so it’s definitely meant to be more unique.

Mantis earns the full 25 points per €10.

Mövenpick

Yes, the ice cream people have a hotel arm. For some reason. And Accor now owns it. Mövenpick is family-friendly upscale with a Swiss culinary streak, and offers over 130 hotels across the Middle East, Asia and Europe.

In line with its confectionery heritage, each hotel offers a complimentary “chocolate hour” that is exactly what it sounds like and probably amazing. The job of this brand is to be a premium brand that works well across multiple segments and whose familiarity hopefully leaves folks with a sweet impression.

Mövenpick earns the full 25 points per €10 (Mövenpick Living earns 10).

Peppers

Peppers is Accor’s polished Australian leisure brand: golf resorts, vineyard retreats and beach hotels across Australia, New Zealand and Bali in Indonesia, with more personal service and better wine lists than the Mantra hotels it grew up beside.

Peppers earns 10 points per €10, 40 percent of the standard rate.

Pullman

Pullman is the business-traveller flagship for the premium tier. Accor’s inspiration for naming the brand Pullman came from old railway sleeping cars. This is a more affordable “work” style hotel featuring coworking lobbies, rooms with cameras for Zoom or Microsoft Teams calls, and expanded fitness centers. None exist in Canada, but there are over 150 across France, parts of the EU, Australia, and Asia.

Pullman earns the full 25 points per €10 (Pullman Living earns 10).

The Sebel

The Sebel is the upscale apartment-hotel brand of Australia and New Zealand: one- and two-bedroom suites with kitchens and hotel housekeeping, for people who want space without giving up room service. This is probably most similar to TownPlace Suites at Marriott or Home2Suites at Hilton, except in Australia.

The Sebel earns the full 25 points per €10, which is unusually generous for an apartment brand.

Swissôtel

Swissôtel is a businesslike hotel with a utilitarian Swiss design. This brand has executive lounges, an obsession with punctuality, and about 40 big-city hotels, including the 1,250-room Stamford in Singapore. If one were to guess, it’s probably meant to be a more subdued and less in-your-face version of Sofitel.

Swissôtel earns the full 25 points per €10 (Swissôtel Living – long-term apartments- earns 10).

Accor Midscale Brands

Midscale is what it says on the tin – properties for moderate budgets and meant to sit with a lighter set of amenities and benefits.

Many of these brands may sound unfamiliar to Canadians, while others, such as Novotel, are mainstays of the North American hospitality scene.

Adagio

Adagio is a joint venture between Accor and Pierre & Vacances, and it is the extended-stay brand for Europe: apartments with kitchens, weekly housekeeping, and rates that drop the longer you stay, mostly in France. 

It comes in three ranges: Adagio Original (the main line, over 70 aparthotels), Adagio Access (the budget version near transit, about 50), and Adagio Premium (a couple of upscale ones, including Dubai).

Adagio Original earns 10 points per €10, Adagio Access earns only 5, and Adagio Premium earns the full 25. So even here there is some degree of segmentation

Cassia

Cassia is Banyan Tree Group’s serviced-apartment brand, launched in 2015 for younger travellers who wanted a kitchenette and a social lobby in a resort setting. There are a handful in Asia; all except Cassia earn the full 25 points per €10, unlike most aparthotels.

Dhawa

Dhawa is Banyan Tree Group’s casual, full-service midscale brand, the one for guests who like the group’s nature-forward design but not its prices. This brand is mostly Asian, but includes an all-inclusive on Cayo Santa Maria in Cuba. Interestingly, many reviews note that this Cayo is nicer than the supposedly higher-end Angsana. As with all things in Cuba, there can be much variation.

Dhawa earns the full 25 points per €10.

Folio

Folio is Banyan Tree Group’s micro-hotel experiment with one property in Osaka, rooms under 200 square feet. It’s aimed at travellers who only need a good bed near the train. Now you can say you knew if you should ever find yourself checking in in Osaka.

Folio earns the full 25 points per €10.

Handwritten Collection

Launched in 2023, Handwritten is the midscale soft brand for independent boutique hotels that want Accor’s distribution without losing their quirks, the lower-priced counterpart to MGallery. The brand is growing quickly because conversions are cheap and owners keep their specific hotel’s local personality while opening up exposure to Accor’s loyal customers.

Handwritten earns the full 25 points per €10.

Homm

Homm is Banyan Tree Group’s “feels like home” midscale hotel brand, launched in 2020 for city and leisure stays in Asia. They are strewn about across Asia, and the brand’s identity is sort of “beach house” for lack of a better word, with standardized bright colours and white decor.

Homm earns the full 25 points per €10.

Mantra

Mantra is the Australian apartment-hotel workhorse, with resorts, conference hotels and multi-bedroom apartments across Australia and New Zealand. It exists to serve Australian domestic travel, which is enormous, and it came to Accor with the 2018 Mantra Group purchase. Great for families.

Like most Accor Live Limitless aparthotels, Mantra earns 10 points per €10.

Mercure

Mercure is Accor’s biggest brand by property count, with over 1,000 hotels in nearly 70 countries. It’s named after Mercury, the Roman god of travellers, and its mandate is to feel local.

In reality, it’s more of a “big tent” brand that allows any hotel of decently middling standards to convert to the logo. This is why any Mercure should be decent, but may even range from that to being very, very nice. The brand has no presence in Canada but is big in Europe and LATAM.

Mercure earns the full 25 points per €10 (Mercure Living – the aparthotel offshoot – earns 10).

Neqta

Neqta is a “ghost” brand with little footprint. Launched in 2016 as an upper-midscale concept for young Chinese business travellers, it has two hotels (Shanghai and Nanjing), and almost no brand presence on Accor Live Limitless. That being said, it’s still part of the program.

Ostensibly, Neqta earns the full 25 points per €10 where it participates, though it’s not clear which of the two locations do or do not participate.

Novotel

Novotel is where Accor began (the first one opened near Lille in 1967), and it remains the three(ish)-star workhorse. The brand has about 570 hotels with consistent rooms and 24-hour dining. Oftentimes there’s even a pool. The brand’s identity is that of the reliable no-frills hotel for families and business travellers alike.

Many properties include a “kids-stay-free” policy, and it is Accor’s most visible non-Fairmont brand in Canada, with Novotels in Toronto, Montreal and Ottawa. Novotel Suites and Novotel Living handle longer stays.

Novotel and Novotel Suites earn the full 25 points per €10; Novotel Living’s aparthotels get 10.

TRIBE

TRIBE started in Perth, Australia in 2017 and is Accor’s answer to Moxy: compact design-forward rooms and a hip lobby built for laptops and cocktails, at midscale prices. The pitch is “everything you need and nothing you don’t”, which is corporate for “the rooms are small”. 

The brand has 20 hotels across Europe, Asia and Australia, and the “TRIBE” in the name is meant to be the confederates you’ll encounter in the lobby.

TRIBE earns the full 25 points per €10.

Accor Economy Brands

Economy is the ibis empire plus a few stragglers, and it is where the ALL fine print bites hardest: everything here earns half the standard points or less. The two economy brands that earn nothing at most hotels, hotelF1 and ibis budget, are in the subsequent section.

BreakFree

BreakFree is an Australian holiday-apartment brand from the Mantra purchase consisting of about 20 properties. These are the kind of places meant to have a pool and a barbecue (or “barbie” as they say in Australia) on the Gold Coast. It exists for Australian families on a budget.

BreakFree earns 10 points per €10, 40 percent of the standard rate.

greet

greet is the eco-budget brand, launched in 2019 and furnished with second-hand and upcycled pieces on the theory that budget travellers care about the planet too. It has around 40 hotels in France, Germany, Austria and Belgium, as the EU is probably the only place this type of brand would have any traction with consumers.

greet earns 5 points per €10, a fifth of the standard rate.

ibis

ibis is Accor’s volume brand and Europe’s default budget hotel: over 1,200 properties in more than 70 countries since the first one opened in Bordeaux in 1974 as a stripped-down Novotel. Clean, small, predictable, and often the cheapest ALL-participating room in a European city. There are none in Canada.

ibis earns 12.5 points per €10, half the standard rate, and the Chinese ibis hotels are excluded from Accor Live Limitless altogether.

ibis Styles

ibis Styles is the themed one: each hotel gets a design concept (the Liverpool one is Beatles-flavoured) and rates typically include breakfast. It exists so an independent hotel with a personality can convert to ibis without repainting everything beige. There are about 700 of them, mostly in Europe.

ibis Styles earns 12.5 points per €10, half the standard rate, and like ibis, the Chinese ones sit outside ALL.

JO&JOE

JO&JOE is Accor’s hostel-hotel hybrid, with dorm beds and private rooms, street-art design and a bar that does most of the work. Accor launched it in 2016 to catch backpackers before they grow up into Novotel guests, parked it in Ennismore for a while, and now files it under economy. There are only about 10 of them, mostly in Europe.

JO&JOE earns 5 points per €10, a fifth of the standard rate, and the Paris Gentilly location is excluded from loyalty earn entirely.

Technically Accor Brands But Useless for Points

Every brand below shows up in Accor’s marketing and on its official brand list, and not one of them is actually in Accor Live Limitless (hereafter in this section ALL). 

Accor’s own program terms are blunt about what that means: points are earned only at participating hotels, points can be redeemed only for stays at participating hotels, and status benefits and the member rate apply only at participating hotels. No earning, no burning, no upgrades, no discount, whether or not the hotel happens to appear on all.com. The full exclusion list is here.

Gleneagles is the famous Scottish sporting estate plus an Edinburgh townhouse, owned by Ennismore and not in ALL at all.

hotelF1 is the French roadside motel formerly known as Formule 1, over 120 of them, all in France, none of them in ALL.

The Hoxton, Ennismore’s flagship, is an English luxury brand. It’s meant to evoke a more youthful version of British/continental luxury – which is to say, millennial pastel colours. It is excluded from ALL apart from six hotels (Amsterdam Lloyd, Berlin, Edinburgh, Florence, Rome and Vienna), which earn the full 25 points per €10. Every other Hoxton earns nothing and would rather sell you a Dis-loyalty subscription.

ibis budget, the no-frills bottom of the ibis family, is excluded as a brand except in Cambodia, Georgia, Japan, Mexico, Poland and South Korea, plus a few opted-in owners in Australia and the UK, and even those earn only 5 points per €10.

Our Habitas does eco-luxury “homes” in Tulum, AlUla, the Atacama and Namibia under Ennismore, and cannot be booked through ALL.

Paris Society Collection, Accor’s newest brand, is a French nightlife group’s hotels, and all but one of them sit outside ALL.

Conclusion

We hope that this survey of all Accor Live Limitless’ brands has been useful for you. Whether you are a wealthier traveller looking to pay cash on a luxury stay, or trying to turn your excess Amex Membership Rewards points into a free night’s stay at an Ibis, we sincerely hope we’ve been able to help.

One thing that is odd that came up during the writing of this article has to be the complexity of Accor Live Limitless (which in reality has quite a few limitations). It is a strange thing to have 50+ brands whilst also having a whole pile that cannot earn any points, or have points redeemed, at dozens of properties and even entire brands.

Why Accor’s corporate structure is set up this way is anyone’s guess, but so long as they’re a behemoth in the European and Asian markets of this size, it’s best to understand their game.