All of Hilton Honors Hotel Brands Explained

As of 2026, Hilton Honors boasts 25 distinct hotel brands and over 9,000 properties across 139 countries and territories. That’s a lot of brands. And unlike Marriott, which accumulated a good chunk of its 39-brand portfolio through the Starwood mega-merger, Hilton has mostly grown its brand lineup organically – launching new concepts or partnering with smaller brands rather than buying them outright.

With so many brands in the Hilton Honors portfolio, it can be difficult to determine which brand is the best choice for your travels. Below, I’ve covered all of the brands available as of today, including details as to what you can expect should you find yourself at them on your next vacation.

The Value Hilton Honors Brings To Miles & Points Travel

Before we get into the details of each brand in the Hilton Honors portfolio, it is important to note that for Canadians, Hilton’s brands can be a bit trickier to engage with via Miles and Points. There are no co-branded Hilton credit cards on the Canadian market, which means you’re either earning Hilton Honors points through US credit cards (the American Express Hilton Honors Aspire Card (US) being the crown jewel), transferring from American Express Membership Rewards (at a pretty bad rate), buying Hilton Honors points, or earning organically through stays. 

That being said, the Hilton Honors program is well worth participating in, not least because a free night means a free night, anywhere, anytime. It also has classic hotel loyalty rewards like stay four, get the fifth night free, and breakfast benefits for members who have Hilton Honors Gold status and above.

The breakfasts outside of North America are amazing, and pretty bad inside North America because they typically offer vouchers that rarely cover the entire cost of meals. While I’ll touch on some of the breakfast details for each brand, it would be worth checking out our guide to the Hilton Honors breakfast benefit for all the details.

With breakfast out of the way, let’s dive right into a high-level overview of all of the brands in the Hilton Honors portfolio.

Luxurious Getaways Brands

Hilton groups its most premium properties under the “Luxurious Getaways” umbrella. These are the brands where you’ll be paying – or redeeming – the most, but where you’ll also have the most luxurious time. Hotels here tend to have decked-out executive lounges and the nicest rooms.

You’ll pay a lot, whether in Hilton Honors points or cash, but I don’t think you’ll often be disappointed here. Every hotel in this category also offers an executive lounge, some of which can be truly decadent, accessible for all members with Hilton Honors Diamond elite status and above.

Waldorf Astoria

The Waldorf Astoria is the single most famous brand (aside from Hilton itself) in the company’s portfolio. The OG New York property has hosted more famous guests than most countries. It’s one of the smallest brands, but it spans every high-profile locale across the globe, from the Waldorf Astoria Maldives to the Waldorf Astoria Las Vegas.

What sets Waldorf apart is its “True Waldorf Service”, which includes butler service, personalized touches, and concierges trained to be obsequious and remember your name. Personally, I find that a bit extra. But if you’re on your honeymoon, it’s probably pretty awesome. Josh was wowed by the service he got at the Waldorf Astoria Osaka, which is saying something because Japanese service is next level.

Breakfast is free outside the US, but only $25 per person daily for up to two guests in North America. When redeeming points, Waldorf properties command top-tier pricing. You’re looking at anywhere from 80,000 to well over 150,000 points per night, depending on the property and season.

LXR Hotels & Resorts

LXR Hotels & Resorts are independent luxury hotels that maintain their own identity while plugging into the Hilton Honors ecosystem and the benefits that come with that. It’s a small but growing collection, currently sitting at fewer than 20 properties worldwide. Each one reflects the flavour and culture of its surroundings, which is the whole appeal. 

A popular choice, the Zemi Beach House in Anguilla, for instance, leans into its Caribbean setting with a rum bar featuring over 140 small-batch selections. Josh enjoyed the Oceana Santa Monica, using a free night certificate to avoid paying $1,700 USD.

Breakfast benefits are the same as the Waldorf: a $25 per person daily F&B credit (up to $50 for two guests) at U.S. properties, or a complimentary continental breakfast outside the United States. Points pricing is in the same luxury category, north of 80,000 Hilton points per night. 

Conrad Hotels & Resorts

Named after company founder Conrad Hilton himself, Conrad occupies an interesting middle ground between the flagship Hilton Hotels & Resorts and the ultra-luxury Waldorf Astoria tier. This is meant to be a brand that’s luxurious but still accessible, which it often is when using points or certificates, though the points cost is often well in excess of 70,000 Hilton Honors points per night.

The brand has been a favourite among the Frugal Flyer team: as a small sample size, we’ve reviewed the Conrad Tokyo, the Conrad Orlando, and the Conrad Singapore Orchard, and all three delivered. The Conrad brand is one of the favorite picks amongst our team for the cross-section of value and luxury it offers.

Like LXR and Waldorf, Conrad properties offer Gold and Diamond elites a $25 per person daily F&B credit at U.S. locations, or a complimentary continental breakfast internationally.

Signia by Hilton

Signia is Hilton’s meetings-and-events brand, and if you’re not attending a conference in the continental United States, you probably won’t stumble into one of these on purpose. The brand launched during the pandemic and focuses on large-scale convention hotels with tech-heavy ballrooms and chef-driven restaurants.

Currently, there are only a handful of properties, almost all of them in the US. If you were in the C-suite bracket who goes to such properties, you’d probably know it by now. If by some miracle you do find yourself at a Signia by Hilton for work, know that the properties are designed to feel more elevated than your typical convention hotel. Each one features a “destination bar” and locally inspired design touches.

Could you book this on points? Sure. You probably wouldn’t have much cause to. And breakfast vouchers are only $15/person a day.

NoMad

NoMad is one of the newest additions to the Hilton family, and it’s an interesting one. Currently, there’s just one property, in London, with more in the pipeline. The brand positions itself around the idea of the hotel as a “great home” layered with stories, which is a very fancy way of saying it’s a design-forward lifestyle brand with serious food and beverage programming.

I have no meaningful opinions on NoMad yet. I do, however, have strong opinions on London luxury hotels as I’ve stayed in many, and have generally found them to be overpriced, crowded, old, and to thoroughly underdeliver on service. Just my two cents.

Maybe it’s worth a free night certificate? It had better come with free brekkie, as the English say.

Locally Inspired Brands

Hilton’s “Locally Inspired” category is where the brand tries to have a bit of fun with being midrange. These are the properties that try to reflect their neighbourhoods while being in the middle category. I think of them as a more affordable version of the funkiness of the W brand from Marriott.

Everything in this tier except Motto offers $15/day for breakfast vouchers, or $18 in Los Angeles, Hawaii, Boston, Chicago, Washington DC, NYC, San Francisco, Key Largo, or Key West.

Canopy by Hilton

Each Canopy by Hilton property is designed to reflect its surrounding area, with local food and beverage partnerships, curated welcome gifts, and a generally more energized vibe than your standard Hilton. The experience is designed to make you feel grounded in a locale.

I can attest to this by the only Canopy I’ve actually been to (or at least the bar) at the Canopy in São Paulo. It had lots of glass and amber colouring, which is pretty standard for the Jardins neighbourhood where it’s located. These hotels do have mid-tier pricing, though when I looked it up, it was often north of 60,000 Hilton Honors – and that was back in 2022!

Graduate by Hilton

Graduate by Hilton hotels are located in college towns across the United States, and they lean hard into local nostalgia and pop culture. Think quirky, retro-inspired design that’s heavy on personality – each property is meant to capture the spirit of its university town.

This is a niche brand, and it’s not for everyone. Probably great for the college football crowd. Me? I’m a late millennial. I miss American Pie in a way that cannot be properly expressed in words. I would definitely stay at one of these, even if they are pretty much all in the US of A.

Tempo by Hilton

Tempo by Hilton is their attempt at a mid-price lifestyle hotel – think midcentury modern design, elevated fitness centres, co-working spaces, and wellness rooms designed in partnership with Peloton. I have a fundamental dubiousness toward anything associated with Peloton, but the hotels seem nice enough.

I think the niche it’s trying to compete with might be close to AC at Marriott. Tempos are meant to be modern without being overbearing and have an appeal to business and leisure travelers alike.

Motto by Hilton

Motto is Hilton’s micro-hotel brand, and it’s worth knowing about even though it only has a handful of properties right now. The rooms are small – think European-style compact- but cleverly designed. The real trick is that multiple rooms can be connected to create larger suites, making it surprisingly viable for families despite the small individual footprint.

The brand is focused on prime urban locations at relatively accessible price points. If you’ve ever stayed at a Moxy (Marriott’s equivalent) and wished it were a bit more grown-up and less purple-and-Jägermeister-tinted, Motto might be worth a look.

Breakfast vouchers vary stateside. Is there any rhyme or reason? No! So don’t be disappointed if you only get $5 off a sad-looking $18 buffet boasting powdered scrambled eggs.

Premium Experiences Brands

This is the workhorse category. Hilton’s “Premium Experiences” brands are where most people will interact with the Hilton Honors program on a regular basis. Not coincidentally, it only includes two brands, both of which prominently feature the Hilton name itself, and which are the franchises you’re likeliest to find. 

There is the same $15/$18 in select markets in the US for breakfast credits at these brands.

Hilton Hotels & Resorts

Hilton Hotels & Resorts is the flagship. The original. The brand that is, quite literally, synonymous with the word “hotel.”

With over 600 properties across 95 countries, this is Hilton’s most geographically diverse brand. You can find a Hilton Hotels & Resorts property pretty much anywhere on Earth, and that global consistency is both its greatest strength and its biggest weakness. You know exactly what you’re going to get – clean rooms, decent service, reliable Wi-Fi – but you’re unlikely to be surprised by anything.

Many, though not all, sport executive lounges. Our resident winter sportsman, Daniel, was very fond of the Hilton in Whistler.

DoubleTree by Hilton

Let’s be honest: the thing most people know about DoubleTree is the warm chocolate chip cookie you get at check-in. And honestly? It’s a pretty good cookie.

Beyond the baked goods, DoubleTree hotels are solid business-and-leisure hotels that don’t pretend to be anything they’re not. You’ll get a clean room, reasonable service, and that cookie. Some properties, particularly those in resort destinations like Fiji, punch well above their weight.

For points redemptions, DoubleTree can offer surprisingly good value. I visited the DoubleTree in Victoria, and like all things in Victoria, it was ludicrously expensive at 60,000 Hilton Honors points a night. The breakfast buffet was decent and free for Gold Elite members at least.

Curated Collections Brands

Hilton’s collection brands are the “soft brands” – independent hotels that maintain their own identity while operating within the Hilton Honors ecosystem. That said, each brand is meant to be somewhat similar – a Curio is meant to feel akin to another one. If you like the idea of earning and redeeming points at a unique, one-of-a-kind property, these are your brands.

Curio Collection by Hilton

Curios are meant to be independently owned and are designed to look like they belong to the locale rather than being particularly uniform like many other hotels are. In reality, these are meant to be luxury boutique offerings with a decent number of rooms.

There’s a really nice one, the Qoya, in Curitiba (in Parana, Brazil), that a good friend of mine from Rio de Janeiro would stay at when he visited.

Hotels in the Curio brand offer $15 breakfast vouchers in the US.

Tapestry Collection by Hilton

If Curio is the upscale soft brand, the Tapestry Collection by Hilton is the mid-tier equivalent. These are independent-minded hotels that are usually in smaller markets, but that also want access to Hilton’s booking platform and loyalty network without full brand conversion.

Think of Tapestry as the brand for travellers who want something a bit different when visiting a smaller city. The properties tend to be more affordable than Curio and often have a charming, locally rooted character.

$15 US breakfast vouchers here, too.

Outset Collection by Hilton

Outset is the newest of Hilton’s soft brands, positioned as the option for “soulful, surprising indie hotels.” The brand launched recently and is still building its portfolio, so there’s not a ton to evaluate just yet. Hilton describes these as properties that “fit the place, not a mold.” 

Sounds a bit like a Moxy-adjacent space that’s selling dorm rooms at a Comfort Inn price but with a lobby bar. Could be fine. No word on breakfast vouchers.

Spacious Suites Brands

These are Hilton’s suite brands, designed for extended stays, hosting your family, or just because you enjoy the luxury of a full kitchen. This is also where you’ll find breakfasts that, shockingly, may be free in the mainland United States.

Embassy Suites by Hilton

Every Embassy Suites property is all-suite, meaning you get a separate bedroom and living area. But the real star of the show is the complimentary cooked-to-order breakfast. We’re talking omelette stations, not sad continental buffets. Plus, the evening reception, where you can grab complimentary drinks and light bites every night.

The important thing to note here is that the free breakfast and evening reception are available to all guests, not just elite members. This makes Embassy Suites one of the few brands where non-status holders get genuinely excellent perks baked into the stay.

That’s worth checking into for me, especially for those travelling with kids.

Homewood Suites by Hilton

Homewood Suites is Hilton’s higher-end extended-stay option. Suites typically include a full kitchen, bedroom, and living room. Basically, you’ll be staying in a small apartment that happens to earn you Hilton Honors points.

Like Embassy Suites, Homewood offers free breakfast and a complimentary evening happy hour. It’s more residential in feel than Embassy, making it a better fit for longer stays where you actually want to cook some of your own meals.

One important caveat for points enthusiasts: as of January 2026, Homewood Suites dropped its base earning rate from 10 points per dollar to 5 points per dollar on new bookings. That’s a significant reduction and worth factoring into your decision if points earning is a priority.

Home2 Suites by Hilton

Home2 Suites by Hilton is the budget-friendly extended-stay option. These are more basic than Homewood, but they get the job done: you’ll find a suite with a kitchen, a pool, outdoor space, and of course, free breakfast. The brand is also pet-friendly, which is a nice touch.

With about 560 properties, mostly in the U.S., Home2 has expanded rapidly. For a budget road trip where you want a step up from a basic hotel room, Home2 is a solid choice. Just don’t expect the polish of an Embassy or Homewood. On the upside, you can bring your cat.

LivSmart Studios by Hilton

LivSmart is Hilton’s newest entry in the extended-stay space, and it’s clearly aimed at the “value-conscious” long-stay market – think stays of 20 nights or more. These are apartment-style studios with kitchenettes, designed to compete with brands like Extended Stay America.

For points enthusiasts, LivSmart is notable mostly for what it doesn’t offer: the earning rate is only 3 Hilton Honors points per US dollar spent on the base rate, which is the lowest in the entire portfolio. Unless you have very specific reasons to stay at a LivSmart property, you’re probably better off directing your stays elsewhere for earning purposes.

Elevated Essentials Brands

This is Hilton’s budget and mid-tier category. If you just need a clean room, a decent breakfast, and a place to rest your head, these brands deliver without pretending to be something they’re not.

Hilton Garden Inn

Hilton Garden Inn occupies a comfortable middle ground in the portfolio, offering a consistently solid product: clean rooms, a fitness centre, and made-to-order breakfast. Josh regularly stays at the Hilton Garden Inn Anaheim Resort when he’s making pilgrimages to Disneyland. These can certainly be rated as in the “good enough” category.

Breakfast vouchers are only $10 in the US.

Hampton by Hilton

Hampton by Hilton is the largest brand in Hilton’s portfolio. It’s also the most basic and utilitarian. These are your roadside, highway exit, airport-adjacent hotels that do one thing really well: provide four walls, a bed, and fresh linens. And hey, for long-haul truck drivers and flight crews, sometimes that’s all you need!

A cool gimmick is that Hampton comes with a “100% Hampton Guarantee”, which if you’re not satisfied, you don’t pay. In my experience, Hampton properties are remarkably consistent for a brand this large. You won’t be writing home about the design, but you also won’t be complaining about the mattress.

And, yes, breakfast is free. Hope you like Froot Loops.

Tru by Hilton

Tru is Hilton’s budget lifestyle brand, which positions itself with bright colours, playful lobbies with games and communal spaces, and compact rooms that prioritize efficiency over size. The brand includes a free pancake breakfast (yes, specifically pancakes) and targets cost-conscious travellers.

I want to stay at one. I like pancakes and don’t care if the rooms are shoebox-sized. Simple as.

Spark by Hilton

Spark is the newest and most budget-friendly brand in the Hilton portfolio. These are conversion properties, which means they are existing hotels that join the Hilton network with relatively minimal renovations. The idea is rapid expansion at the bottom of the price tier.

For points enthusiasts, Spark properties earn 5 base points per dollar, mirroring the Homewood Suites reduction. The properties themselves are bare-bones: you’re getting a clean room and the Hilton Honors earning structure, but not much else.

Vacation Membership Brands

Vacation membership brands, including Hilton Grand Vacations, are timeshares. Buyer beware.

Hilton Grand Vacations

Hilton Grand Vacations properties are spacious, condo-style properties with full kitchens, primarily in vacation destinations like Hawaii, Florida, and the Caribbean.

It’ll be a cold day in hell before you catch me willingly sitting through a timeshare presentation and not receiving piles of Hilton Honors points as compensation. So you’re not catching me at the pool here anytime soon.

That said, you can occasionally book HGV properties using Hilton Honors points, and the properties themselves are generally well-maintained. You can also earn Hilton Honors points on cash stays. But the timeshare pitch will find you, as it always does.

Hence why I unrepentantly assert: timeshare = do not go.

Extra Brands

These are independent partner brands that operate totally independent of Hilton but are integrated into the Hilton Honors program.

Small Luxury Hotels of the World (SLH)

Small Luxury Hotels of the World (SLH) is an independent collection of over 500 boutique and luxury properties worldwide. The collection includes everything from classic hotels like the BoHo Hotel in the heart of Prague to coastal villas, and the Hilton Honors integration means you’re not sacrificing loyalty benefits to stay there.

There have been reports that customer service and elite benefits can be hit-or-miss. This is to be expected with independent operators. The actual SLH I stayed at was superlatively good, both the hard product, the service, and the breakfast. The good news is that Gold members can get free breakfast here worldwide.

Worth the price to me! Heck, my room at the BoHo Hotel was 600 euros a night, and I booked it for 60,000 Hilton Honors points, which is a steal in my books!

Autocamp

AutoCamp provides outdoor hospitality in scenic locations near national parks and beaches across America. Think custom Airstream trailers, luxury tents, and cabins – the whole glamping experience, but connected to the Hilton Honors network.

This is Hilton’s answer to Marriott’s Outdoor Collection, and it’s a clever play. For travellers who want to get closer to nature without entirely giving up creature comforts (and Hilton Honors points), AutoCamp fills a niche that didn’t exist in the portfolio before.

The last camp I actually enjoyed staying at was in the video game Baldur’s Gate III, but I’m sure I could be convinced to go. With the right company.

Conclusion

Hilton’s 25 brands can feel like a lot to keep straight, but the reality is simpler than the branding suggests. The luxury tier (Waldorf, LXR, Conrad) delivers when you use points or free night certificates to avoid the cash prices. The suite brands (Embassy, Homewood, Home2) are unbeatable for families who want free breakfast without needing status. And everything in the middle is… pretty good. And sometimes comes with free cookies!

If you’re a Canadian looking to get into Hilton Honors, the Hilton Honors US credit card strategy is the move. The Hilton American Express Honors Aspire Card (US) alone justifies the effort of getting an ITIN. And if you’re already in the program, book internationally whenever you can – the breakfast difference between a $15 voucher at a US DoubleTree and a full hot buffet at a Conrad Osaka in Japan is night and day.