As you get more seasoned in the points and miles game, you will start to realize there are A LOT of points currencies out there. If you take into account bank, airline, and hotel points and miles currencies, there are at least 30 (probably an underestimation!). Unfortunately, much like real-world currencies, each of them has its own value and can be hard to keep track of.
There are three main reasons to want to know how much a point is worth. First, if you are signing up for a new credit card, you want to know the tangible value you are getting in return to calculate the net annual fee. Second, if you are spending on the card, you want to know what your return on your spending is to ensure you are using the right card. Lastly, when making a redemption, you want to know if you are maximizing the value you get back.
Let’s take a deep dive into the value of each major hotel loyalty program currency to ensure you are able to make an accurate calculation for your next big decision!
Hotel Loyalty Program Points: Valuation Methodology
As opposed to how we value bank loyalty program points, hotel loyalty program points usually operate on a flexible valuation system. In other words, there isn’t a redemption chart or a rule book that tells us how much 1 hotel point is worth in cash value.
The main reason for this system is that more and more hotel programs are moving towards a dynamic pricing system, meaning that they adjust the amount of points needed for redemption up or down depending on the popularity of the night. This flexible valuation system also allows them to increase or decrease (99.9% of the time decrease) the value of their points.
That begs the question: how can we assign a point value to hotel points?
The nature of flexible point currencies means that there are going to be many highs and many lows. However, to put a value on the currency, we take a look at all types of bookings that are able to be redeemed with points. From there, we find the cost of that redemption using cash.
To get a cents per point (CPP) value, we take the cash amount and divide it by the number of points. After doing this many times over, we can take the median of these numbers and assign it as our point value.
We choose the median as our metric because it more effectively accounts for outliers that may disproportionally inflate or deflate our point valuation. The valuations we provide here provide a rough estimate of what you should aim to redeem your hotel point currencies for. However, you’ll find that you over or underachieve based on the hotel program, time of year, type of redemption, etc.
Hotel Loyalty Program Points: Valuations
Accor Live Limitless
It’s fitting that after all that talk about our equation for flexible points currencies that we start with a fixed value one. Accor Live Limitless points are redeemable at a fixed value of 2 cents per point EUR. This translates to ~3.3 cents per point CAD or 2.3 cents per point USD.
Accor Live Limitless is probably most well known for its luxurious Fairmont properties throughout Canada. With its fixed valuation, you will always know exactly how much your points are worth and don’t have to try to chase a favorable redemption.
The tricky part with the program is actually earning the points, as there is currently no co-branded credit card on the market, meaning that the best way to earn is by staying at Accor hotels. Check out our complete guide on the Accor Live Limitless program to learn about all the ways you can build up your points stash!
Best Western Rewards
We value Best Western Rewards points at 0.8 cents per point CAD or 0.6 cents per point USD. Honestly, this is not a point currency that I think about very often, mostly because if I’m resorting to staying at a Best Western, odds are the cash cost of the room isn’t that expensive.
Earning Best Western points is also quite difficult, as it is only possible if you make cash bookings at one of their hotels. If you’re like me and you don’t stay there often, I can’t imagine you are sitting on a stash of points to use. Regardless, we recommend you try to get around 0.8 cents per point CAD if you do happen to have some Best Western points to use.
Hilton Honors
We value Hilton Honors points at 0.7 cents per point CAD or 0.5 cents per point USD. Unfortunately, this number has been slowly trending downwards.
If you were to do a quick Google search for Hilton Honors points valuations, you would likely see this number a bit higher in older resources. The lowest that I’ve seen during my search was actually for a conference in San Diego, where redemptions were as low as 2.5 cents per point CAD, which is a terrible value.
We assigned the base value of 0.5 cents per point USD to Hilton Honors points for one main reason – during certain times of the year, you can buy Hilton Honors points for 0.5 USD per point during promotions. Thus, we believe that this is the bare minimum value that you should be redeeming your points for.
Hilton has been my personal favorite loyalty program for many years now because of the amazing American Express Hilton Honors Aspire Card (US) and the great point valuation for aspirational stays.
The American Express Hilton Honors Aspire Card offers benefits that include a $200 semi-annual Hilton Resort credit, a quarterly $50 airline credit, instant Hilton Honors Diamond Elite status, an annual free night certificate, and more.
Check out our American Express Hilton Honors Aspire card review for more details.
175,000 Hilton Honors points
$6,000
$1,050+
$550
No
Jan 14, 2026
Unfortunately, aspirational trip redemptions are also coming down in value, which makes the program less desirable than before. If you’re looking for great value for aspirational travels, you will probably have the best luck in terms of value with Small Luxury Hotels and Resorts using Hilton Honors points.
Check out our definitive guide on Hilton Honors to learn more about this program.
IHG One Rewards
We value IHG One Rewards points at 0.7 cents per point CAD or 0.5 cents per point USD. This is another currency that is relatively harder for Canadians to earn because we lack a co-branded credit card.
However, if you have ventured into the US credit card market, you can earn a good stash of IHG One Rewards points through one of their co-branded Chase credit cards or by transferring your Chase Ultimate Rewards points through a Chase Sapphire Preferred Card or Chase Sapphire Reserve Card.
| Credit Card | ||
|---|---|---|
 |
100,000 Ultimate Rewards points Estimated value: $1,700 |
|
 |
75,000 Ultimate Rewards points Estimated value: $1,275 |
|
 |
140,000 IHG Rewards points Estimated value: $980 |
|
 |
140,000 IHG Rewards points Estimated value: $980 |
|
 |
80,000 IHG Rewards points Estimated value: $560 |
|
One of the best ways to maximize the value of your IHG One Rewards points is through the Fifth Night Free program if you hold an eligible Chase IHG co-branded card. If you stay/redeem for 4 nights at an IHG property, you get a 5th night free, further increasing the point value for your redemption.
Marriott Bonvoy
We value Marriott Bonvoy points at 1 cent per point CAD or 0.75 cents per point USD. While it is the largest hotel program in the world, unfortunately, it does not necessarily correlate to us getting great value from our points.
Marriott Bonvoy’s dynamic pricing algorithm is probably one of the worst on the market, meaning that they can arbitrarily increase the redemption cost for a property. This means that you may often encounter poor redemption values lower than our 1 cent per point CAD valuation. I’ve seen redemption rates at around 0.2 cents per point CAD before, which is atrocious.
However, there are also many opportunities to get great value for your Marriott Bonvoy points through aspirational trips. For example, both Jeff and Daniel recently visited the JW Masai Mara Lodge for amazing value.
Sandman RSVP Rewards
Sandman RSVP Rewards points are a fixed value hotel points currency worth 1 cent per point CAD or ~0.7 cents per point USD. Sandman RSVP Rewards is the only Canadian-owned hotel loyalty program on our list. They have been slowly expanding their reach, however, with a hotel in the US and one in the UK.
The only way to earn these points is by staying at Sandman or Sutton Place hotels. Similar to Best Western, it’s not often that we stay at these properties to accumulate enough points to accrue a stash for a redemption. However, if you do find yourself staying at one of these hotels, you’ll earn at least 5 points per dollar spent. At a fixed value of 1 cent per point CAD, that’s at least 5% back!
World of Hyatt
We value World of Hyatt points at 2.2 cents per point CAD or 1.8 cents per point USD. While World of Hyatt points are a flexible points currency, we find them to be the most consistent among the hotel loyalty program currencies and the one where we often get great value.
This is largely due to the fact that they still operate and publish an award chart, which will tell you how much a room will cost depending on the classification of the hotel and the “peak-ness” when you’re staying.
The award chart is both fortunate and unfortunate. It is fortunate because it puts constraints on how many points a hotel can cost. However, it also puts a cap on the value we can get from our World of Hyatt points.
Previously, we would be able to get great value from Small Luxury Hotels and Resorts using World of Hyatt points, but that has since changed with Hilton taking over the program. Now, with the World of Hyatt & Mr. and Mrs. Smith partnership, even though they are on a dynamic pricing model, the value of our points there is far from ideal.
My stay at the Grand Hyatt Athens all the way back in 2023 was redeemed for 2 cents per point USD, so it is reassuring that the program hasn’t devalued itself or increased points costs dramatically like other programs. This continues to be the best use for my Chase Ultimate Rewards points to get consistently good value.
Check out our definitive guide on World of Hyatt to learn more about this fan-favorite program.
Wyndham Rewards
We value Wyndham Rewards points at 1 cent per point CAD or 0.7 cents per point USD. Wyndham Rewards points are another program that is relatively harder for Canadians to accrue because we don’t have a co-branded credit card like our US neighbours. The main way to collect points is through staying at Wyndham Hotels.
Wyndham’s redemption format is a little unorthodox compared to its competitors. Their award chart operates at 3 levels: 7,000, 15,000, and 30,000 points. This gives us the opportunity to get great value when we can find redemptions at higher cost properties and all-inclusive resorts. Furthermore, Vacasa Rentals using Wyndham Rewards points have historically been a great way to get outsized value from your points.
Wyndham sells their points for 1.3 cents per point USD, which is almost double what we value their points at. Thus, we don’t routinely recommend people buy Wyndham points. However, one case to do so would be if you are just shy of making a redemption and need to top up.
Summary of Hotel Loyalty Point Valuations
| Hotel Loyalty Program | CAD Value (Cents Per Point) | USD Value (Cents Per Point) |
|---|---|---|
| Accor Live Limitless | 3.3 | 2.3 |
| Best Western Rewards | 0.8 | 0.6 |
| Hilton Honors | 0.7 | 0.5 |
| IHG One Rewards | 0.7 | 0.5 |
| Marriott Bonvoy | 1 | 0.75 |
| Sandman RSVP Rewards | 1 (fixed value) | 0.7 |
| World of Hyatt | 2 | 1.8 |
| Wyndham Rewards | 1 | 0.7 |
Conclusion
When referencing how much we value each hotel point currency at, keep in mind these are our best estimations for what we recommend you redeem your points at. These are by no means concrete values for each of these points and are not endorsed by any of the hotel programs listed (unless it’s a fixed value currency).
These valuations may fluctuate from year to year. We recommend you always compare the cash cost of the hotel vs. the points redemption cost to calculate what that specific CPP value is and make a decision based on your own habits and appetites.
Looking for your next hotel booking? Check out our deep dive on all of the hotel booking portals to see what options are available to you!
Quentin Tsang
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Would it be fair to say that hotel points programs linked to credit cards aren’t as good of a deal as in the past compared to simple point programs nowadays? Which would be your go to Canadian credit card for people that prefer using points for boutique hotels like Alt in Quebec (Germain hotels) or Mama shelter in Europe?
Hey Mathieu,
I think like most things miles and points, its situational and a bit personal depending on your travel patterns and needs. I believe diversity is good when it comes to earning points, so I have quite a few Marriott Bonvoy and Hilton Honors credit cards as I still get great value from those programs.
If you prefer using points for boutique hotels, you would probably be better off with cards like the Scotiabank Gold American Express Card or the TD First Class Travel Visa Infinite Card, since its easy to redeem those points currencies for hotels like the ones you mentioned. It also means you aren’t locked into a specific hotel chain, which offers additional flexibility that some travelers prefer.