The Blue Rewards loyalty program is a new addition to the Canadian loyalty space, coming off of a transition from the previous AIR MILES program. The currency of the program, Blue Points, can be earned through various methods including co-branded credit cards, shopping at partnered retailers, booking travel, and more.
While all of these methods are excellent, Canadians often miss one of the easiest avenues for earning points: online shopping portals. Blue Rewards also has a shopping portal, aptly called Blue Rewards Shops, where members can shop at their favorite retailers to earn bonus Blue Points. Let’s get into the details of how you can benefit from this partnership.
What is Blue Rewards Shops?
Blue Rewards Shops is a points-back online shopping portal where you can earn Blue Points for shopping online at over 400 retailers. Similar to other cash back and miles-back portals, retailers have partnered with Blue Rewards to incentivize customers for shopping online at their stores while earning additional rewards on their purchases.
By logging into your Blue Rewards account and clicking through to a partner retailer on the portal, you are eligible to collect Blue Points at various rates for your online purchases. The typical earning rate is 16 Blue Points per $20 spent pre-tax and shipping fees, which works out to be roughly 0.5% return on spend.
With over 400 Blue Rewards retail partners on the shopping portal, there are many big names that are available to earn miles on, such as Amazon, Apple, Lenovo, Sephora, and Simons. We do also see new retailers added to Blue Rewards Shops regularly, so keep an eye out to see if your favorite retailer eventually shows up.
How to Use Blue Rewards Shops
In order to earn Blue Points with your next online purchase, all you need to do is log in with your Blue Rewards account at Blue Rewards Shops.
Once logged in, you can either search for specific shops via the search bar or browse retailer categories such as apparel, electronics, and travel via the drop-down menu on the left-hand side.
Once you find the retailer you are looking for, hover over the entry and click “Store Info”. This screen will show you the earning rate, any bonus multipliers, and the end date for any current increased multipliers, as seen on this Amazon.ca listing, which has a bonus offer of 7x Blue Points:
From here, you can simply click on “Shop Now” to visit the retailer’s online store, make your purchase, and you will be on your way to some easy Blue Points for no real extra effort!
There are some best practices for making a purchase that we recommend following to give you the highest chance of receiving your Blue Points as expected:
- Ensure that you do not have an ad blocker running in your browser or on your network
- Open a fresh browser session – I have found the most consistency using Microsoft Edge, in which I have turned off tracking prevention in the settings
- Do not add any items to your cart before visiting the retailer’s site through the Blue Rewards Shops link – all items need to be added during the session which you clicked through to ensure proper tracking
- Fully complete the transaction once you click through – don’t walk away and finish it a few hours later
- Always keep a record of the miles you are expecting to receive and the date you made the purchase – this may be as simple as keeping an email record of the purchase and making a note in your phone calendar 60 days from the day of purchase
Additionally, before you click through to a retailer’s site on the portal, it is important to quickly review any exclusions or additional terms on their store info page. These terms may include items that you are not eligible to earn Blue Points on. Gift cards are often excluded from these promotions for most retailers. For example, Apple often has excluded items from their promos:
As you can see in the example above, listed in the terms and conditions are many items that are excluded from receiving bonus Blue Points when making a purchase. Additionally, there is a lifetime quantity limit on certain items, so it is recommended to always check to see if any restrictions apply before you make your purchase to avoid disappointment.
How to Request Missing Blue Points From Blue Rewards Shops
Shopping portals are not perfect when it comes to tracking, and Blue Rewards Shops is no different. Fortunately, there is a process in place that can assist you in obtaining the Blue Points that you should be entitled to.
It is important to note that you must wait 60 days from the transaction date to give Blue Rewards the opportunity to post the points. Once the 60 days have passed, and you still haven’t received your points, you are now eligible to submit a missing points request.
Shoppers can submit a missing transaction request via either the Blue Rewards mobile app or Blue Rewards website. In order to submit via the website, shoppers will need to log into their Blue Rewards account and navigate to “Help > Self-Serve Tools > Missing Transactions” to start the process.
I’ve had to go through the missing points process before, and it was relatively smooth. When and if you are asked to provide a receipt, a PDF or email proof of your invoice will suffice. The rep that I was communicating with was very helpful and was able to post the missing points to my Blue Points balance shortly after verifying that the purchase was valid.
Bonus Blue Points via Events & Promotions
Blue Rewards Shops runs events and promotions throughout the year in which they increase the points earned multiplier for specific retailers, or site-wide. Historically, these promotions tend to happen around holidays and life events such as Christmas, Black Friday, and back-to-school and will greatly improve your ability to earn even more miles.
For example, as we move to back-to-school season, members can receive an extra 4,000 Blue Points by meeting a set of requirements:
Since there are some stellar bonus points offers around a time of year when you are already most likely going to be making some sizable purchases, it becomes a no-brainer decision to utilize a shopping portal like Blue Rewards Shops to get return on your spend.
To illustrate, the earnings rate on an eligible $1,000 Amazon purchase during a 7x Blue Points promotion is:
- $1000 / 20 = 50 * 112 = 5,600 Blue Points = ~$37.52 in Blue Points (a 3.75% return)
Not a bad return for the amount of effort involved. We would recommend comparing this potential return to other shopping portals in Canada to ensure you are getting the most value out of your spend, as choosing and focusing solely on one portal is often the wrong approach.
Other Ways to Earn Blue Points
If you are interested in going deeper with the Blue Rewards loyalty program, the best way to earn a lot of Blue Points is via one of the co-branded Blue Rewards credit cards offered by BMO.
The BMO Blue Rewards World Elite Mastercard is the best choice, as it has the highest welcome offer of up to 100,000 Blue Points with a reasonable annual fee of $150, which is often waived in the first year as part of the welcome offer.
The BMO Blue Rewards World Elite®* Mastercard®* earns 10x Blue Points per $1 spent on participating Blue Rewards Partners and offers four airport lounge passes annually, plus up to a $200 NEXUS membership credit.*
Earn when you apply through Frugal Flyer.
100,000 Blue Points
$20,000
$795+
$150 (FYF)
Yes
Oct 31, 2026
The BMO Blue Rewards Mastercard is a great option if you are interested in a credit card with no annual fee, as it still has a worthy welcome offer of up to 20,000 Blue Points.
The BMO Blue Rewards Mastercard®* earns 5x Blue Points per $1 spent at participating Blue Rewards Partners*.
Earn when you apply through Frugal Flyer.
20,000 Blue Points
$1,500
$184+
$0
Yes
Oct 31, 2026
For more information on earning and maximizing your Blue Points, check out our complete guide to the Blue Rewards program.
Conclusion
Blue Rewards Shops provides a great avenue to earn extra Blue Points on your usual online purchases for no extra effort. Keep an eye out around the holidays for strong multipliers that you can stack with retailer bonuses to continue building your Blue Points balance within the loyalty program. Ensure you use the best credit card as well to maximize your miles earned on your purchase.
As always, take a look at other online shopping portals too, such as the Aeroplan eStore, to ensure you are maximizing your return on your online purchases.
Frequently Asked Questions
Blue Rewards Shops might offer the best return on your purchases, but we recommend checking against other cash back and miles-back portals, such as Rakuten Canada and Aeroplan eStore, when making an online purchase. This quick check will ensure you are getting the best return on your spend.
Increased Blue Points earning rates often occur at various times throughout the year. These limited-time increased earning rates tend to show up around holidays or life events, such as Black Friday or back to school.
At the absolute longest, your Blue Points should post to your account within 60 days. Most of the time, your earned points will post quicker than that.
Josh Bandura
Latest posts by Josh Bandura (see all)
- Review: KLM Cityhopper Business Class (Embraer 175) - Sep 5, 2026
- Review: ANA First Class (B777-300ER) - Sep 2, 2026
- New TD Credit Card Offers for September 2026 - Sep 1, 2026
- New RBC Credit Card Offers – Up to 100,000 Points! - Aug 13, 2026
- RBC Avion to AAdvantage 15% Transfer Bonus Now Available - Aug 4, 2026
